Amy Wratchford

Focus: Financial stabilization plans, organizational analysis, budget analysis, interim management, executive coaching

Bio:  Amy Wratchford is the President of The Wratchford Group, an arts management consulting company with the mission to engage our varied expertise and skills to help nonprofit arts organizations, their Boards, and their leaders joyfully do their best work every day. Amy specializes in financial stabilization plans, Board governance, organizational analysis, and executive coaching.

Amy spent over ten years as Managing Director of the American Shakespeare Center. As the company’s chief administrative and financial officer, Amy oversaw finance, marketing, development, and other business management functions for ASC. During her tenure, ASC’s budget grew from $2.4M in 2010 to $4.2M in 2020 (pre-COVID). She was instrumental in ASC’s successful SafeStart Season, becoming one of only a handful of theatres to safely produce for live audiences during the summer of 2020.

Before joining ASC, Amy served as Managing Director of Synchronicity Theatre in Atlanta. Previously, she worked for 13 years in a number of capacities in theatre in New York City including producer, director, and actor. Amy regularly serves on grant panels, including the National Endowment for the Arts and Virginia Commission for the Arts, as well as adjudicating panels, including EdTA China’s 2019 National Young Thespian Festival in Shanghai as well as state and regional community theatre festivals.

Amy is an elected member of the Staunton City School Board and serves on the Shenandoah LGBTQ Center’s Community Advisory Board. She teaches a dual-enrollment Intro to Theatre course at the Shenandoah Valley Governor’s School and routinely lectures on finance, budgeting, and nonprofit governance for Mary Baldwin University’s MFA program in Shakespeare and Performance and others. Amy holds a bachelor’s degree in Acting from the Tisch School of the Arts of New York University and a master’s in fine arts degree in Performing Arts Management from Brooklyn College.

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