Shakespeare, human communication, and Twitter

I’m at the Shakespeare Theatre Association conference (up until 5pm it was the Shakespeare Theatre Association of America, but now the organization is embracing the whole world).  Between the gorgeous mountains and the amazing minds congregating here, I am immensely inspired and, basically, on fire. The first speaker today was Tina Packer, Founder of Shakespeare […]

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Is your ideal customer on your Board?

I’ve been thinking more about this ideal customer idea and how it relates to the non-profit arts.  We actually have an advantage over for-profit ventures, we could have our ideal customer as a key advisor.  We could have them on our Board.  But, do we?  We spend so much time thinking about what slots we […]

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You are not for all markets: Embracing niche marketing

In my last post I talked briefly about creating the profile of what John Jantsch calls the “ideal customer.”  (Yep, another post inspired by The Referral Engine)  In the theatre world we tend to shy away from the idea of creating one customer profile because we like to think that, if we could just get […]

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Analyzing the intrinsic impact of theatre on audiences

I was thrilled to read this post by Clay Lord at Theatre Bay Area! (thanks for pointing me to it, Thomas Cott!)  What Theatre Bay Area, WolfBrown, and their partners are doing has the potential to change the way we talk about who we are and what we do. In the beginning the theatre industry […]

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Let’s all learn from the Brooklyn Museum

As I went down the rabbit hole of blogs and comments and links within comments this morning, I came upon this blog post from the Brooklyn Museum‘s Chief of Technology, Shelley Bernstein.  It is all about how they currently use Foursquare and how they dream of using it in the future (Shelley also gives a […]

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