The beautiful community of community theatre

Last weekend I had the distinct pleasure of adjudicating the American Association of Community Theatre‘s (AACT) Festival at the Southeastern Theatre Conference in Atlanta.  While I have participated in community theatre in various locations since I was 5 years old, I didn’t know there was a competition until I was asked if I might be […]

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You are not for all markets: Embracing niche marketing

In my last post I talked briefly about creating the profile of what John Jantsch calls the “ideal customer.”  (Yep, another post inspired by The Referral Engine)  In the theatre world we tend to shy away from the idea of creating one customer profile because we like to think that, if we could just get […]

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Analyzing the intrinsic impact of theatre on audiences

I was thrilled to read this post by Clay Lord at Theatre Bay Area! (thanks for pointing me to it, Thomas Cott!)  What Theatre Bay Area, WolfBrown, and their partners are doing has the potential to change the way we talk about who we are and what we do. In the beginning the theatre industry […]

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Let’s all learn from the Brooklyn Museum

As I went down the rabbit hole of blogs and comments and links within comments this morning, I came upon this blog post from the Brooklyn Museum‘s Chief of Technology, Shelley Bernstein.  It is all about how they currently use Foursquare and how they dream of using it in the future (Shelley also gives a […]

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Rethink who you consider potential partners

Did anyone else get the ArtsJournal digest email yesterday and read this article from The LA Times and this article from The NY Times back-to-back?  Am I the only one that thought the Wooster Group / Baryshnikov alliance is just the opportunity to provide exciting programming that McNulty found lacking in L.A.’s larger institutions?  What […]

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The arts leadership dichotomy and why it works

I read this blog post by James Undercofler on the ArtsJournal site (thanks to Thomas Cott for highlighting it!) on Monday and it got me thinking about this strange dual leadership model we have in the performing arts.  Undercofler talks about a model where an Artistic Director, in theory, leads the artistic vision of a company while […]

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