Is your ideal customer on your Board?

I’ve been thinking more about this ideal customer idea and how it relates to the non-profit arts.  We actually have an advantage over for-profit ventures, we could have our ideal customer as a key advisor.  We could have them on our Board.  But, do we?  We spend so much time thinking about what slots we […]

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Analyzing the intrinsic impact of theatre on audiences

I was thrilled to read this post by Clay Lord at Theatre Bay Area! (thanks for pointing me to it, Thomas Cott!)  What Theatre Bay Area, WolfBrown, and their partners are doing has the potential to change the way we talk about who we are and what we do. In the beginning the theatre industry […]

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Rethink who you consider potential partners

Did anyone else get the ArtsJournal digest email yesterday and read this article from The LA Times and this article from The NY Times back-to-back?  Am I the only one that thought the Wooster Group / Baryshnikov alliance is just the opportunity to provide exciting programming that McNulty found lacking in L.A.’s larger institutions?  What […]

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